How to Design a Tribal Coffee Brand with Recraft AI
TLDRThis video tutorial guides viewers through the process of designing a tribal-themed coffee brand identity from scratch using Recraft AI. It covers creating a logo, selecting brand colors, generating social media images, and essential graphics. The video is tailored for small businesses and entrepreneurs with limited design budgets, offering a step-by-step approach to maintain consistency and ensure a professional brand launch.
Takeaways
- 🚀 The video aims to guide the creation of a brand identity, including a logo, colors, illustrations, and graphics, for a fictional coffee company called Tribos.
- 📝 A brand identity brief is crucial for maintaining consistency and ensuring nothing is overlooked in the design process.
- 🎨 The brand needs a tribal look that relates to coffee, and the video demonstrates how to use Recraft AI to achieve this.
- 🖌️ Recraft AI allows users to create raster or vector images, and the video focuses on creating a vector image for the logo.
- 🔍 The video emphasizes the importance of selecting brand colors and using them consistently throughout the brand's visual elements.
- 🛠️ Users can edit colors in the generated designs and even add custom brand color palettes to Recraft AI for easy access.
- 🔄 The video shows how to use the 'recraft' function multiple times to iterate on design ideas until the desired result is achieved.
- 🖼️ The process of creating a detailed tribal mask logo symbol is demonstrated, including how to create a custom brand style using image references.
- 📐 The video explains how to resize and crop images, as well as how to merge and vectorize them for different uses.
- 🖥️ Recraft AI's interface is used to create mockups, such as a presentation for the logo on a coffee mug, and the process of adjusting and exporting these mockups is detailed.
- 📈 The video covers how to upscale images for printing using 'creative upscale' and how to convert mockups into non-interactive photos for different applications.
Q & A
What is the main goal of the video?
-The main goal of the video is to create a brand identity from scratch, including a logo, colors, illustrations for social media, and essential graphics needed to launch a product, specifically for small companies or individual entrepreneurs who may not have the budget to hire a design agency.
What is the name of the fictional coffee company featured in the video?
-The name of the fictional coffee company is Tribos.
Why is it important to have a brand identity brief before starting the design process?
-Having a brand identity brief or plan before starting the design process makes it easier to maintain consistency and ensure nothing is overlooked.
What are the key elements needed for the brand identity of Tribos according to the video?
-The key elements needed for the brand identity of Tribos include a logo that looks tribal but relates to coffee, mockups, social media images, and brand colors to maintain consistency throughout.
How does the video suggest creating a new project in Recraft AI?
-To create a new project in Recraft AI, one should log in or sign in with Google, then select 'create new project' at the top of the interface.
What is the recommended image size for most AI tools according to the video?
-The recommended image size for most AI tools is 1024 pixels.
How can users edit the colors of a generated logo in Recraft AI?
-Users can edit the colors of a generated logo by double-clicking on the vector to open additional options, and then selecting the desired colors from the color palette.
What is the purpose of creating a brand color palette in Recraft AI?
-Creating a brand color palette in Recraft AI allows for easy access to the brand's specific colors, ensuring consistency in the design process.
How does the video demonstrate creating a more detailed logo symbol?
-The video demonstrates creating a more detailed logo symbol by selecting the 'icon' tab, choosing the 'pictogram style', and describing the tribal mask in the company description.
What is the advantage of using the 'creative upscale' function in Recraft AI?
-The 'creative upscale' function in Recraft AI not only enlarges the image but also creatively enhances the small details, making it look clear and appealing, which is particularly useful for achieving high-quality results in larger images suitable for printing.
How can users save their designs in Recraft AI?
-Users can save their designs in Recraft AI by selecting the design and choosing the export option, which allows them to save it as a PNG or SVG file.
What is the purpose of merging two separate objects in Recraft AI?
-Merging two separate objects in Recraft AI is done to save them as one image, which is useful when you want to export both the symbol and the text as a single unit.
Outlines
🚀 Brand Identity Creation Process
This paragraph introduces the video's objective to create a brand identity from scratch, including a logo, color scheme, illustrations for social media, and essential graphics for product launch. It targets small companies and individual entrepreneurs with limited budgets, as well as professional designers looking for ideation or draft creation. The video uses a fictional coffee company called 'Tribos' as a case study, emphasizing the importance of a brand identity brief for maintaining consistency and ensuring nothing is overlooked. The brief calls for a tribal look related to coffee and includes mockups and social media images. The video also guides viewers on selecting brand colors and using the Recrait website for designing, starting with creating a new project and choosing between raster or vector images.
🎨 Crafting the Logo with Recrait
The paragraph details the process of creating a logo using Recrait's vector image option. It explains how to adjust image size, choose art styles, and input company description and keywords. The video demonstrates the logo generation process, including recrafting until a satisfactory design is found. It also shows how to edit colors, add brand colors to a palette, and export the logo in various formats like PNG and SVG. The paragraph further discusses creating a more detailed tribal mask logo symbol, controlling detail levels, and customizing brand styles. It concludes with saving the chosen logo symbol in different formats and variations, including with company text underneath.
🖼️ Mockup Creation and Logo Presentation
This paragraph focuses on creating a presentation for the logo using mockups. It describes setting up a mockup with a 16:9 ratio, adding a white coffee cup on a wooden tabletop with jungle leaves and golden hour lighting. The video shows how to import a logo onto a mockup, adjust its position and scale, and export the mockup in different formats based on quality and use case. It also covers converting the mockup to a non-interactive photo for larger, high-quality prints using 'creative upscale' and re-importing the logo onto the mockup. The paragraph concludes with creating a mockup for a coffee bag, adjusting the composition, and exporting the final mockup image.
🖥️ Additional Design Projects with Recrait
The final paragraph discusses additional design projects, including creating a banner image and a Mayan-style tribal stone sculpture of the logo. It explains choosing the raster image option, setting the aspect ratio, and using detailed prompts for banner creation. The video demonstrates cropping, fine-tuning, and vectorizing the banner for better visibility and merging the logo with the banner for a cohesive design. Additionally, it explores creating a photo-realistic tribal sculpture version of the logo symbol by modifying the image style and finding a balance between the logo's dominance and the photo style. The paragraph ends with suggestions for further engagement, such as joining Discord channels and leaving feedback, and thanks the sponsor Recrait AI for supporting the video.
Mindmap
Keywords
💡Brand Identity
💡Logo
💡Brand Colors
💡Mockups
💡Social Media Images
💡Raster Image
💡Vector Image
💡Creative Upscale
💡Recraft AI
💡Illustrations
Highlights
The video aims to create a brand identity for a fictional coffee company called Tribos, covering logo, colors, illustrations, and essential graphics for launch.
A brand identity brief is essential before starting to maintain consistency and ensure nothing is overlooked.
The brand needs to look tribal but relate to coffee, including a logo, mockups, and social media images.
Brand colors are selected to maintain consistency throughout the design process.
The tutorial uses Recraft AI to create the brand identity, which is useful for small companies or individual entrepreneurs.
Recraft AI allows creating raster or vector images, image sets, or mockups.
The video demonstrates creating a logo by choosing the vector image option and adjusting the image size to 1024 pixels for optimal AI performance.
Various art styles and icon art styles are available in Recraft AI for creating different types of logos.
Keywords like 'coffee' and 'tribal' are used to describe the company and guide the design process.
The 'recraft' button generates logo designs based on the provided description and can be clicked multiple times to find the desired result.
Recraft AI provides options to edit colors and add brand colors for easy access and consistency.
The video shows how to save the logo in different formats, including PNG and SVG, for various uses.
Recraft AI allows for the creation of detailed logo symbols, such as a tribal mask, with options for different levels of detail.
Custom brand styles can be created in Recraft AI by uploading image references to guide the style.
The video demonstrates how to create variations of a logo design using the 'modify' function.
The process of merging the logo symbol with the company text and saving it as a single image is explained.
Recraft AI's vectorize function is used to convert raster images back into scalable vector images.
The video covers creating a presentation for the logo using mockups and adjusting the composition to fit the desired look.
Creative upscale is a premium function in Recraft AI that enlarges images while enhancing small details for high-quality results.
The process of creating a mockup for a coffee bag, including cropping, rasterizing, and upscaling, is demonstrated.
Banner images can be created in Recraft AI with different aspect ratios and styles, suitable for social media.
The video shows how to add a logo to a banner image and adjust its color to match the design using the vectorize function.
Recraft AI's fine-tune option allows for generating variations of an image with a slider to control similarity to the original.
The video concludes with creating a Mayan-style tribal stone sculpture of the logo symbol using photorealism.
Recraft AI has a Discord channel for questions and discussions, and the video encourages viewers to engage and provide feedback.